戦略
戦略
WARGAMING
Wargaming — World of Tanks
6 Weeks
September 2025
.
Influencer Campaign, Full Campaign Execution
Wargaming — World of Tanks
6 Weeks
September 2025
.
Influencer Campaign, Full Campaign Execution
Introduction
序章解説
World of Tanks 2.0 was the biggest update in the game's history — Tier XI tanks, redesigned matchmaking, new maps, and a full garage overhaul. Everwell ran the YouTube influencer campaign around the September 2025 launch.
Introduction
序章解説
World of Tanks 2.0 was the biggest update in the game's history — Tier XI tanks, redesigned matchmaking, new maps, and a full garage overhaul. Everwell ran the YouTube influencer campaign around the September 2025 launch.
Goal
達成目標
Drive awareness and player re-engagement for the 2.0 era. Reach both veteran tank commanders and lapsed players returning to a completely transformed game.
Goal
達成目標
Drive awareness and player re-engagement for the 2.0 era. Reach both veteran tank commanders and lapsed players returning to a completely transformed game.
Procedure
実施手順
We placed YouTube creators deep inside the WoT community — reviewers, strategists, and long-form commentators who broke down the new Tier XI mechanics and Nordskar map. Content felt like genuine player reaction, not sponsored placement.
Procedure
実施手順
We placed YouTube creators deep inside the WoT community — reviewers, strategists, and long-form commentators who broke down the new Tier XI mechanics and Nordskar map. Content felt like genuine player reaction, not sponsored placement.