季節

季節

WAR THUNDER

Gaijin Entertainment — War Thunder

4 Weeks

March 2024

.

Influencer Campaign, Full Campaign Execution

Gaijin Entertainment — War Thunder

4 Weeks

March 2024

.

Influencer Campaign, Full Campaign Execution

Introduction

序章解説

War Thunder's 2024 major updates — Alpha Strike and Storm Warning — brought sweeping Roadmap changes including customizable countermeasures, new Air Conquest missions, and reworked crew systems.

Introduction

序章解説

War Thunder's 2024 major updates — Alpha Strike and Storm Warning — brought sweeping Roadmap changes including customizable countermeasures, new Air Conquest missions, and reworked crew systems.

Goal

達成目標

Build seasonal momentum around each major update drop and keep the core community engaged between patches.

Goal

達成目標

Build seasonal momentum around each major update drop and keep the core community engaged between patches.

Procedure

実施手順

Everwell activated YouTube creators specialising in military sim and vehicle combat content. Each creator covered specific update features — fuel customisation, BR separation, new vehicle lines — giving the campaign depth across multiple audience segments.

Procedure

実施手順

Everwell activated YouTube creators specialising in military sim and vehicle combat content. Each creator covered specific update features — fuel customisation, BR separation, new vehicle lines — giving the campaign depth across multiple audience segments.