認知
認知
UBISOFT
Ubisoft Mobile — The Division Resurgence
5 Weeks
May 2025
.
Influencer Campaign, Full Campaign Execution
Ubisoft Mobile — The Division Resurgence
5 Weeks
May 2025
.
Influencer Campaign, Full Campaign Execution
Introduction
序章解説
The Division Resurgence launched March 31, 2026 on iOS and Android — a free-to-play mobile RPG shooter set in open-world NYC, bridging the story between The Division and The Division 2.
Introduction
序章解説
The Division Resurgence launched March 31, 2026 on iOS and Android — a free-to-play mobile RPG shooter set in open-world NYC, bridging the story between The Division and The Division 2.
Goal
達成目標
Build brand awareness for the franchise's first mobile entry and drive pre-registrations before worldwide launch. Target both Division veterans and new mobile shooter audiences.
Goal
達成目標
Build brand awareness for the franchise's first mobile entry and drive pre-registrations before worldwide launch. Target both Division veterans and new mobile shooter audiences.
Procedure
実施手順
Everwell ran YouTube creator placements focused on the Dark Zone PvPvE mode and the standalone campaign — the two hooks most likely to convert both hardcore franchise fans and mobile-first players. Creators showcased the console-quality depth on a mobile screen.
Procedure
実施手順
Everwell ran YouTube creator placements focused on the Dark Zone PvPvE mode and the standalone campaign — the two hooks most likely to convert both hardcore franchise fans and mobile-first players. Creators showcased the console-quality depth on a mobile screen.