拡張
拡張
NETEASE
NetEase Games
3 Weeks
April 2025
.
Influencer Campaign, Full Campaign Execution
NetEase Games
3 Weeks
April 2025
.
Influencer Campaign, Full Campaign Execution
Introduction
序章解説
NetEase has recently positioned itself as one of the fastest-growing global gaming publishers through large-scale launches, creator-driven campaigns, and AAA expansion projects. With titles like Marvel Rivals, FragPunk, and Where Winds Meet gaining traction, the company has focused heavily on expanding its PC, console, and global live-service ecosystem.
Introduction
序章解説
NetEase has recently positioned itself as one of the fastest-growing global gaming publishers through large-scale launches, creator-driven campaigns, and AAA expansion projects. With titles like Marvel Rivals, FragPunk, and Where Winds Meet gaining traction, the company has focused heavily on expanding its PC, console, and global live-service ecosystem.
Goal
達成目標
The recent NetEase strategy has centered around increasing global market share through high-production multiplayer experiences, creator collaborations, and franchise partnerships. Campaigns around Marvel Rivals, Destiny: Rising, and FragPunk were designed to attract western audiences while strengthening NetEase’s presence beyond mobile gaming. The company also shifted investment toward premium AAA experiences and cross-platform releases to compete with major global publishers.
Goal
達成目標
The recent NetEase strategy has centered around increasing global market share through high-production multiplayer experiences, creator collaborations, and franchise partnerships. Campaigns around Marvel Rivals, Destiny: Rising, and FragPunk were designed to attract western audiences while strengthening NetEase’s presence beyond mobile gaming. The company also shifted investment toward premium AAA experiences and cross-platform releases to compete with major global publishers.
Procedure
実施手順
NetEase executed these campaigns through large-scale creator sponsorships, closed beta activations, livestream events, esports-style promotion, and cinematic reveal trailers. Their 520 Gaming Conference showcased upcoming titles including Sea of Remnants, Blood Message, ANANTA, and Where Winds Meet, supported by social-first marketing and creator amplification across YouTube, Twitch, and TikTok. The company additionally expanded partnerships with western studios and entertainment IPs while pushing stronger PC and console visibility globally.
Procedure
実施手順
NetEase executed these campaigns through large-scale creator sponsorships, closed beta activations, livestream events, esports-style promotion, and cinematic reveal trailers. Their 520 Gaming Conference showcased upcoming titles including Sea of Remnants, Blood Message, ANANTA, and Where Winds Meet, supported by social-first marketing and creator amplification across YouTube, Twitch, and TikTok. The company additionally expanded partnerships with western studios and entertainment IPs while pushing stronger PC and console visibility globally.