突撃
突撃
ARC RAIDERS
Embark Studios
3 Weeks
January 2025
.
Influencer Campaign, Full Campaign Execution
Embark Studios
3 Weeks
January 2025
.
Influencer Campaign, Full Campaign Execution
Introduction
序章解説
ARC Raiders is a multiplayer extraction adventure developed by Embark Studios that combines PvPvE combat, survival mechanics, and high-intensity squad gameplay in a post-apocalyptic world dominated by mechanized ARC threats. The game quickly gained attention for its cinematic atmosphere, polished gameplay systems, and large-scale creator-driven exposure across YouTube and Twitch.
Introduction
序章解説
ARC Raiders is a multiplayer extraction adventure developed by Embark Studios that combines PvPvE combat, survival mechanics, and high-intensity squad gameplay in a post-apocalyptic world dominated by mechanized ARC threats. The game quickly gained attention for its cinematic atmosphere, polished gameplay systems, and large-scale creator-driven exposure across YouTube and Twitch.
Goal
達成目標
The campaign surrounding ARC Raiders focused on building anticipation for one of the most promising extraction shooters in the market while positioning the title as a more accessible and cinematic alternative to hardcore survival games. Embark Studios aimed to attract both competitive shooter audiences and mainstream players through large creator activations, gameplay showcases, technical tests, and community-driven events. Recent updates such as “Riven Tides” and the upcoming “Frozen Trail” expansion further strengthened long-term player engagement and live-service momentum.
Goal
達成目標
The campaign surrounding ARC Raiders focused on building anticipation for one of the most promising extraction shooters in the market while positioning the title as a more accessible and cinematic alternative to hardcore survival games. Embark Studios aimed to attract both competitive shooter audiences and mainstream players through large creator activations, gameplay showcases, technical tests, and community-driven events. Recent updates such as “Riven Tides” and the upcoming “Frozen Trail” expansion further strengthened long-term player engagement and live-service momentum.
Procedure
実施手順
The rollout strategy included closed technical tests, cinematic gameplay reveals, livestream partnerships, sponsored creator gameplay, and multi-platform social campaigns across YouTube, Twitch, TikTok, and gaming media outlets. Embark Studios consistently supported the title with live updates, new maps, seasonal content, and community events designed to maintain player retention and creator interest. ARC Raiders also benefited from strong word-of-mouth momentum, high Steam engagement, and positive reception from both critics and the extraction shooter community.
Procedure
実施手順
The rollout strategy included closed technical tests, cinematic gameplay reveals, livestream partnerships, sponsored creator gameplay, and multi-platform social campaigns across YouTube, Twitch, TikTok, and gaming media outlets. Embark Studios consistently supported the title with live updates, new maps, seasonal content, and community events designed to maintain player retention and creator interest. ARC Raiders also benefited from strong word-of-mouth momentum, high Steam engagement, and positive reception from both critics and the extraction shooter community.