Net Ease
Gaming
To support NetEase’s expansion across international gaming markets, Everwell Partnership™ developed a structured influencer growth strategy focused on performance, positioning, and sustained engagement.
We aligned mid-to-top tier gaming creators with key titles, ensuring audience overlap within competitive multiplayer and action-driven communities. Each collaboration was designed to integrate seamlessly into gameplay content — maintaining authenticity while driving measurable impact.
Campaign waves were timed strategically around updates and expansion releases to maximize acquisition momentum and community retention.
From creator sourcing and contract negotiation to briefing, publishing, and performance tracking, Everwell managed the full campaign lifecycle.We continuously optimized placements based on engagement signals, watch-time patterns, and click-through performance to improve campaign efficiency across multiple regions.
5.1M+ Global Campaign Impressions
Everwell Partnership™ partnered with NetEase to scale global creator activations through structured influencer strategy and performance-driven execution — delivering high-intent traffic and measurable growth across competitive gaming audiences.
610K+ High-Intent Gaming Visits
Beyond short-term acquisition, Everwell Partnership™ focused on building a sustainable creator ecosystem for NetEase — prioritizing long-term partnerships over one-off sponsorships. By identifying creators with consistent audience trust and high retention metrics, we helped transform influencer collaborations into scalable growth channels that supported both title launches and ongoing community expansion across global markets.
(Results)
Sign Ups
328k
ROI
164%
