EA
Gaming
To amplify visibility around key title updates and competitive releases, Everwell Partnership™ developed a structured influencer activation strategy for Electronic Arts.
We aligned high-performing gaming creators across FPS, sports, and competitive multiplayer communities — ensuring each collaboration reflected authentic gameplay integration and audience relevance.
Campaign waves were strategically timed around launch windows, seasonal updates, and competitive events to maximize momentum and sustained engagement.
Everwell managed the campaign lifecycle end-to-end — from creator sourcing and negotiation to briefing, compliance oversight, publishing coordination, and performance optimization.Through real-time tracking of engagement, CTR, and audience retention signals, we refined placements to ensure measurable acquisition impact across multiple regions.
2.9x Average Campaign ROI
Beyond launch cycles, Everwell Partnership™ helped EA transition influencer collaborations into scalable, long-term partnerships. By focusing on creators with strong competitive credibility and consistent audience trust, we transformed campaign activations into sustainable growth infrastructure — supporting both new releases and ongoing community retention.
6.4M+ Global Campaign Impressions
To ensure maximum impact across competitive gaming audiences, Everwell Partnership™ implemented a tiered creator model — combining top-tier reach creators for mass visibility with mid-tier performance creators for deeper engagement and conversion efficiency. This structured approach allowed EA to balance brand dominance with measurable acquisition performance, optimizing both awareness and player growth across key global markets.
(Results)
Sign Ups
643K
ROI
290%
